Email Marketing
Email Marketing
Email marketing may not be the sexiest marketing channel, but trust me when I tell you that it is an unsung workhorse. Emily Basanese here, Principal of Empression Share. I’ve been working in marketing roles for the past several years, and every time I get to develop an email marketing campaign, I am always amazed with the results.
Don’t let three months go by without talking to your customers or waiting for their follow on social - go directly to their inbox and provide them with value. My goal is help you consistently tap your customers on the shoulder, developing a strategy where they know, like, and trust you.
Packages
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Weekly
Send an email every week to your email list. Together we will develop a cadence of value-add, offers, and industry news.
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Biweekly
Send an email every other week. With a little room to breathe between email sends, we can pack in more content.
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Monthly
This would be a longer-form, round up email. If you’re only sending an email once a month, we’re going to make it count!
What’s Next?
Consultation Call - Let’s discuss your overarching goals, delve into optimal messaging, then get your Mailchimp account all set up.
Email Marketing Strategy - Here we will get into the nuts and bolts of reverse engineering your goal. You will receive a written plan that will include verbiage, schedule, and set key performance indicators to track progress.
Customized Email - The fun part! Pick your design, decide on the content blocks, then let ES take it from there. You will receive a draft to review and then our favorite part: SEND!
Review - After your campaign is sent, you will receive a report on the metrics. We will discuss the results and decide where to adjust from there.
Ready to press send?
Let’s get started!